AI visibility tracking: brand mentions in ChatGPT, Gemini, Perplexity and Grok.
Track brand mentions in ChatGPT, Gemini, Perplexity and Grok: your buyers’ questions asked every week, who each names, and an email when it changes.
Yes, you can track whether AI assistants mention your brand. An AI answer has no position to rank, so the measure that matters is simpler: ask the assistants the questions your buyers ask, the same questions every week, and record whether they name you and who they name instead.
How to track brand mentions in AI search
- [01]Write the questionsThe ones a buyer would type: your service, your area, what matters to them. Ten per site, kept the same every week so one week compares with the next.
- [02]Ask the assistantsEach question goes to ChatGPT, Gemini, Perplexity and Grok with web search on and no instructions added: only the question, as a buyer would ask it.
- [03]Record who is namedFor every answer: are you named, who is named instead, and the answer itself with its date.
- [04]Compare with last weekAn assistant that starts or stops naming you, on a question it answered both weeks, is the change worth an email.
Check once, free
The Citation Check runs after a NeshatScan: one question a customer of yours would ask, put to ChatGPT, Gemini, Perplexity and Grok, and who each one named. It starts on its own when the scan’s result opens, takes about thirty seconds, and runs three times a day at most from one connection. The scan that runs first shows whether AI crawlers can read your site at all: the first reason an assistant does not name a business.
Track every week: Monitoring
$49/mo for one domain. Every week, the same ten buyer questions asked of ChatGPT, Gemini, Perplexity and Grok, and a re-scan of your site. An email on the day anything changes, whether an assistant starts or stops naming you or a crawler is newly blocked, and a summary on the first of each month with the answers week by week. Cancel any time from the billing portal.
What these answers are, and are not
The answers come from each assistant’s API, asked from the United States. They are a dated observation, not a ranking and not a forecast: the ChatGPT or Gemini app a buyer opens can answer differently, and the same question can get a different answer tomorrow. That is why the questions stay the same and every answer is kept with its date.
Nobody can promise that an assistant will name you. What tracking shows is when it does, when it stops, and who it names instead; the AI search work is what changes the answer.
Questions about AI visibility tracking
[01]Is it possible to track brand mentions in AI answers?
Yes. Ask the assistants the questions your buyers ask, the same way each time, and record whether they name you and who they name instead. One answer is a snapshot: answers vary from run to run and between an assistant's API and its app. The same questions asked every week show the trend.
[02]How do I check if ChatGPT mentions my brand?
Run the free Citation Check after a NeshatScan at neshat.ai/scan/. It asks ChatGPT, Gemini, Perplexity and Grok a question a customer of yours would ask, and shows who each one named. You can also ask ChatGPT yourself, signed out, the way a buyer would; note the date next to the answer.
[03]Can I track brand mentions in Gemini and Perplexity too?
Yes. Monitoring asks the same ten questions of ChatGPT, Gemini, Perplexity and Grok every week, keeps each dated answer, and emails you on the day an assistant starts or stops naming you.
[04]How do I track my brand in ChatGPT answers over time?
Ask the same questions on a schedule and keep every answer with its date. One answer tells you little; a weekly series shows the trend. Monitoring does this with ten questions a week and emails you when an assistant starts or stops naming you.
[05]Can I see which competitors AI names instead of me?
Yes. For each question, the Citation Check shows which businesses each assistant named instead of you. Monitoring's first report lists them for all ten questions, and each weekly email says which assistants started or stopped naming you.
[06]Is AI visibility tracking the same as rank tracking?
No. An AI answer has no second page and no position number: it names a few businesses, or none. What is worth recording is whether you were named, who was named instead, and what changed since last week.
[07]Why use AI search monitoring tools?
Because the answer can change while nothing on your site does: an assistant refreshes its index, a competitor publishes a page, a security plugin starts blocking a crawler. A weekly check turns that into a dated email instead of a surprise, and the weekly re-scan shows whether your own site is the cause.
[08]How do I choose an AI visibility tracking tool?
Check four things. It asks questions your buyers would really type, the same ones every week. It shows the full answers with their dates, not only a score. It says which models it asks and how, because an API can answer differently from the app. And it helps you see why you are missing, not only that you are.