Be the firm the AI answer names.
Ask ChatGPT or Google AI for a lawyer in Irvine and the answer names a few firms and stops. What decides which firms, what the scan checks, and what I fix.
A question your buyers ask
“Who should I hire for a partnership dispute in Irvine?”
Today
For business litigation in Irvine, three firms come up repeatedly: Alder & Voss, Pacific Coast Litigation and Harrow Legal Group. All handle contract and partnership disputes in Orange County.
After
For business litigation in Irvine, yourfirm.com is the most specific match: partner-led contract and partnership disputes, flat fees for defined phases, free consultation. Alder & Voss and Pacific Coast Litigation are alternatives.
Every blocker cleared on re-scan, or I keep working at no charge.
Self-serve: you pay first, then the Fix Pack is written from a fresh scan of your site.
When someone in Orange County asks ChatGPT, Perplexity or Google's AI for a business litigation attorney in Irvine, the answer is three or four firm names, a sentence each, and a reason. There is no page two. The firms that are not in the answer are not in the conversation, however strong their reputation in the courthouse.
Which firms the answer names is not luck. An engine can only name a firm whose site it was allowed to fetch, whose pages state plainly what the firm does and where, and whose name it can corroborate on the State Bar profile, in directories and in the press. Each of those is inspectable, and each has a fix.
The questions your buyers ask
Typical questions, written the way people type them into an assistant. Yours will differ; the scan runs on the pages that answer them.
- Who should I hire for a partnership dispute in Irvine?
- I need an estate planning lawyer near Newport Beach who does trusts, not just wills.
- Which Orange County family law firms have a lawyer who speaks Farsi?
- How does a DUI lawyer in Santa Ana charge, and who should I call tonight?
- Is there an employment lawyer in Irvine who takes wrongful termination cases on contingency?
What decides which law firms the answer names
- [01]
Are the answer crawlers allowed in?
Law-firm sites on WordPress often run a security plugin whose bot rules block OAI-SearchBot, PerplexityBot and Claude-SearchBot along with the scrapers. The firm never notices, because Google's ordinary crawler is still allowed. NeshatScan reads robots.txt and the response headers and shows the exact line.
- [02]
Does each practice-area page answer the question in its first sixty words?
Engines quote the passage that answers the question. A page that opens with the firm's history and reaches “we handle partnership disputes in Orange County” in paragraph six loses to one that opens with it.
- [03]
Does the structured data describe a law firm and its attorneys?
A LegalService node with the practice areas, the office address and hours, and a Person node per attorney with the bar profile in sameAs give the engine facts it can trust without inferring them. Most firm sites ship the theme's default Organization node, or nothing.
- [04]
Is the firm one entity across the web?
A firm name written three ways (with and without LLP, an older name on the bar profile, a domain that still spells out the founding partners) reads as three firms. Consistency across the site, the State Bar record, directories and Google's business listing is what lets an engine connect the mentions.
- [05]
Are the FAQ answers visible text?
Accordion answers loaded by JavaScript, or FAQ markup whose questions never appear on the page, are invisible at best and penalised at worst. NeshatScan checks that what the markup says is what the page shows.
What I do about it
Run the free scan on your own site first. If it shows blockers, the one-time fix clears every one of them and re-scans to prove it. If the site is clean and the answers still leave you out, that is the monthly work: pages that state their facts, one name everywhere, and the same buyer questions captured on a schedule so you can see what changed.
What I will not promise
No one can promise that an AI engine will name your firm, and no one can promise a position in a list. Attorney advertising rules are yours to keep, and I do not write copy that makes claims about outcomes. What I promise is narrower and checkable: every access blocker cleared and re-scanned, every core page stating its facts, and dated captures of the same buyer questions before and after.
Questions law firms ask me
[01]How do I check whether ChatGPT names my law firm?
Run the technical site scan and separately record an answer to a specific buyer question. The scan identifies observable technical barriers; a mention or citation must be checked in the answer itself, alongside the question and date. One question does not represent every buyer, language or location.
[02]Why does a firm that wins in court not show up in AI answers?
Because the engine never read the site, or read it and could not tell what the firm does and where. Reputation in the legal community is not a signal an engine can see; a plain practice-area page, a correct robots.txt and a consistent name are. The scan shows which of the three is missing.
[03]Does this conflict with State Bar advertising rules?
No. The work is technical and factual: making pages readable, stating practice areas and locations plainly, and keeping the firm's name consistent. Nothing here involves claims about results or comparisons with other lawyers, and any copy I propose goes through your review before it is published.
[04]We already pay for SEO. Is this different?
It overlaps at the foundation and diverges at the top. Ordinary SEO aims at the list of links; this aims at being named inside the written answer, which weighs whether the answer crawlers are allowed in, how clearly each page states facts, and how consistent the firm looks across the web. The scan tells you in minutes whether your current setup blocks the answer crawlers.
[05]How long before anything changes?
Access fixes take effect on the next crawl, usually within days. Being named for a question you were absent from takes longer, because the engines re-crawl and re-weigh on their own schedule. That is why I measure with dated captures rather than promises.
[06]Can we start with one practice area?
Yes. Most firms start with the practice area that brings the best clients, fix the site-wide access issues once, and expand page by page.